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Oct 5, 2020

In this episode, Kristina Finseth, Head of Growth at Interseller, shares some key components of her FIRE Framework, an outbound cold email methodology that will convert as many as 20% of cold emails to booked meetings. We discuss:

- Why personalization is so important

- How to personalize an email when your prospect has minimal LinkedIn activity

- The biggest mistakes recruiters commonly make during business development

- What each new recruiter that's responsible for client development should know